Artificial intelligence has just reinvented the way sales teams work. With predictive analytics, AI allows for automated customer interactions, and those are how AI sales tools change the way sales teams work today with a competitive edge in business success. Below, we share the top 15 AI sales tools that can augment your team’s efficiency and drive results.
Why AI Sales Tools?
Why is a sales team yearning for any edge in the fast-paced, highly competitive environment of today? AI sales tools are a necessity as they:
- Increase Productivity: With all tedious tasks of data entry, follow-ups, and lead scoring taken care of by AI, a sales rep is free to close deals.
- Improved Decisions: The AI looks through vast volumes of data in real time and provides insights into customer behavior, predicts sales trends, and identifies high-value leads.
- Increase Personalization: Using AI, one can personalize outreach by analyzing customer preferences and past interactions, thereby improving engagement rates as well as closures.
- Better Accuracy: AI reduces the chances of human errors because the processes are much more automated, and data capture and analysis happen with improved accuracy.
- Optimization of Sales Pipeline: AI-based forecasting and pipeline management tools help teams to prioritize deals better and predict future performance with accurate resource planning.
In Brief: AI sales tools empower sales teams to work smarter, not harder—through automation of mundane routines and provision of insights that yield selling success.
Which AI Sales Tool is Right for Your Business?
Choosing the right AI sales tool in today’s world is incredibly overwhelming because there are many options. Some of the most important factors come into play when deciding on an ideal tool for your business.
- Business Needs: What is the challenge of your sales team? Is it the improvement of your lead generation, better communication, or a streamlined sales pipeline? Choose a tool that targets your key challenge.
- Scalability: The size and scope of your toolset should grow with your business. Focus on AI sales tools that can scale up with your team and have features suitable for future needs.
- Easy Integrations: Avoid adding friction by ensuring the AI sales tool easily integrates with your existing CRM, communication platforms, and other business systems.
- Ease of Use: Ensure the tool is not complex to introduce to your sales team. A confusing interface could slow them down rather than help them work quickly. Utilize tools that are intuitive to navigate and provide support for onboarding.
- Budget: Pricing can vary significantly between AI sales tools. Remember to consider both your budget and the value these tools will bring to your team.
- Customer Support and Training: Choose a tool that offers strong customer support, training, and resources to help your team get the most out of it.
- Customization and Flexibility: Some tools offer extensive customization options, leading to efficient workflows, accurate lead scoring, and tailored reporting according to your sales process.
Top 15 AI Sales Tools for Building a High-Performance Sales Team
1. HubSpot Sales Hub
Best For: Small and larger teams that require a complete-suite CRM and sales solution.
Overview: HubSpot Sales Hub uses AI tools to make sales less tedious. It predicts lead scoring and automatically sends messages, notifying the sales team of upcoming deals. Real-time notifications inform them of lead engagements for timely follow-ups.
Main Features:
- Predictive lead scoring
- AI-powered email templates and sequences
- Sales analytics and detailed reporting
- Alerts for real-time engagement
Cost:
- Free Plan: Free, basic features
- Starter: $45/month
- Professional: $450/month
- Enterprise: $1,200/month
Website: HubSpot Sales Hub
2. Salesforce Sales Cloud
Best For: Those who require personalized CRM solutions.
Overview: This Salesforce product leverages its AI platform, Einstein AI, to provide predictive insights on lead and opportunity scoring, workflow automation, and advanced sales forecasting tools. It features complete sales process management for enterprise-scale organizations.
Main Features:
- AI-driven predictive insights
- Customizable sales pipeline
- Workflow automation
- Advanced sales forecasting
Pricing:
- Core: $25/user/month
- Pro: $75/user/month
- Enterprise: $150/user/month
- Unlimited: $300/user/month
Website: Salesforce Sales Cloud
3. Gong.io
Best For: Teams looking into conversation intelligence.
Overview: Gong.io records and analyzes AI-based sales calls, providing actionable insights by recognizing patterns in conversations, showing pivotal moments, and offering real-time coaching for improved performance.
Features:
- AI-powered conversation analysis
- Automatic summarizing and insights
- Deal tracking and sales metrics
- Real-time coaching
Pricing: Custom pricing based on requirements
Website: Gong.io
4. Outreach
Best For: Organizations with enterprise-level sales teams needing optimization of engagement.
Overview: Outreach assists lead-based selling organizations in streamlining their leads and multi-channel outreach. AI generates recommendations on when to contact prospects for higher engagement rates and healthier pipelines.
Key Features:
- AI-powered lead prioritization
- Multi-channel outreach
- Predictive sales workflows
- Performance analytics
Pricing: Custom pricing based on team size and needs
Website: Outreach
5. Chorus.ai
Best For: Businesses looking to increase their conversation-coaching through conversational analysis.
Overview: Chorus.ai records and analyzes conversations to reveal winning strategies. Its AI tools decode sentiment and engagement metrics, providing actionable insights for managers and sales reps.
Key Features:
- AI-powered call recording and transcription
- Real-time feedback and coaching
- Conversation sentiment analysis
- Sales performance metrics
Pricing: Custom pricing available
Website: Chorus.ai
6. Clari
Best For: Teams focused on sales forecasting and pipeline visibility.
Overview: Clari is an AI-based sales forecasting tool that provides deep insights on deal health. This platform aids sales managers in uncovering opportunities and risks while building a revenue pipeline.
Key Features:
- Revenue forecasting with AI
- Pipeline management with deal tracking
- Predictive insights for sales teams
- Advanced sales analytics
Pricing: Custom pricing on request
Website: Clari
7. Veloxy
Best For: Teams searching for AI-based sales automation.
Overview: Veloxy connects AI with CRM and automates tasks like follow-ups and lead scoring, allowing sales representatives to focus on high-priority leads with predictive analytics and real-time sales notifications.
Key Features:
- AI-driven lead prioritization
- Real-time lead engagement alerts
- CRM automation for task management
- Predictive analytics for pipeline health
Pricing:
- Starter: $60/user/month
- Professional: $95/user/month
Website: Veloxy
8. InsideSales.com (XANT)
Best For: Teams seeking predictive insights into sales.
Overview: InsideSales.com utilizes AI to gain predictive insights into customer behavior, empowering the sales force to make informed decisions. It also serves as a practical management tool for inbound and outbound sales efforts aimed at higher conversion rates.
Key Features:
- AI-based lead scoring and prioritization
- Predictive analytics for sales
- Multi-channel communication capabilities
- Workflow automation for productivity gain
Pricing: Customized based on business requirements
Website: InsideSales.com
9. Conversica
Best Suited For: Conversational AI-powered automatic lead engagement.
Overview: Conversica automates lead engagement using AI-powered assistants that respond via email or SMS, qualifying leads until they’re ready for direct sales contact. This ensures only qualified leads engage with sales representatives.
Features:
- AI follow-through via email or SMS
- Self-qualifying leads
- CRM integration
- Conversational AI for lead nurturing
Pricing: Customized quote based on team size and use case
Website: Conversica
10. Troops
Best For: Teams using Slack or Microsoft Teams for collaboration.
Overview: Troops is an AI assistant that integrates with communication platforms like Slack or Microsoft Teams. It provides real-time updates and insights, streamlining the sales process.
Key Features:
- AI-driven sales alerts on Slack and Teams
- Live tracking of sales performance
- Automatic reminders and follow-ups on record entry
- PIP information along with a customized workflow
Pricing: Custom pricing available
Website: Troops
11. Crystal Knows
Best For: Personality analytics to enhance sales outreach.
Overview: Crystal Knows offers personality insights based on communication patterns. These insights help sales representatives connect better with leads and customers.
Key Features:
- Personality analytics using AI
- Customized communication insights
- Compatibility with CRM and email solutions
- Live sales coaching
Pricing:
- Basic: Free
- Pro: $49/month
- Team: $69/month/user
Website: Crystal Knows
12. People.ai
Best For: Lead qualification and nurturing using conversational AI.
Overview: People.ai automates lead qualification, reaching out through email and chat to qualify leads before handing them to the sales team for closure.
Key Features:
- Lead qualification and engagement through AI
- Conversational AI for email and chat follow-ups
- Integration with CRM for smooth workflows
- Automatic meeting scheduling
Pricing: Custom pricing based on requirements
Website: People.ai
13. Launchbred CRM
Best For: Reaching out to potential clients and tracking interactions.
Overview: Launchbred CRM documents sales activities, including emails, calls, and meetings, helping sales leaders make data-driven decisions and optimize team performance.
Key Features:
- AI-driven activity tracking
- Actionable insights and metrics
- Integration with any CRM and other sales platforms
- Real-time sales pipeline updates
Pricing: Custom pricing available
Website: Launchbred
14. LeadCrunch
Best For: B2B sales teams targeting lead generation.
Overview: LeadCrunch uses AI to deliver high-quality leads for B2B sales teams by analyzing existing customer profiles to find similar companies.
Key Features:
- AI-based lead generation
- Predictive analytics for lead quality
- B2B sales insights and segmentation
- CRM platform integration
Pricing: Custom pricing available
Website: LeadCrunch
15. Cognism
Best For: Sales teams focused on lead generation and prospecting.
Overview: Cognism leverages AI for data intelligence to assist in prospecting and lead generation, providing accurate contact information for targeting decision-makers.
Key Features:
- AI-driven prospecting and lead generation
- Accurate contact and company data
- Integration with CRM tools
- Real-time data enrichment
Pricing: Custom pricing available
Website: Cognism
Conclusion
AI sales tools can prove to be a game-changer for any sales team in terms of digitization, insights, and better customer engagement. Once the correct choice of AI tool is made that aligns with the requirements of a business, it enables the formation of a high-performing sales team that can close more deals in a faster timeframe. If you found this article valuable, I would highly recommend you to check out this article on best ai tools for ppt presentation to supercharge your sales team effectiveness.
