Crayon is an AI-powered competitive intelligence platform that simplifies the gathering, analyzing, and sharing of competitor information.

Introduction

Crayon aims to make competitive intelligence easy by combining data from digital activity, sales talks, company news, and customer opinions. As an AWS Generative AI Competency partner, Crayon utilizes AWS software to provide real‑time summaries and notices. Its AI foundation is particularly strong at sifting signal from noise and filling sales collateral with meaningful competitor intelligence like feature changes, messaging changes, and price moves.

Modules such as Analyze, Enable, Compete, and Measure are supported by the platform, along with the AI-powered Crayon AI layer that automatically generates battlecards, spotlight updates, and newsletters. Features such as Sparks enable teams to schedule in-depth analyses across sources and have automated summaries and enablement content pushed out to teams. Crayon Answers delivers on-demand, natural-language intel within tools reps already utilize. Together, these constitute an end-to-end CI power player.

AI-Driven

Enterprise-Ready

Sales-Enablement

Real-Time

Review

Crayon is an AI-powered competitive intelligence platform that simplifies the gathering, analyzing, and sharing of competitor information. It provides customized insights through smart monitoring of websites, call transcripts, social mentions, and so forth. For sales, marketing, and product teams, it collects intel in battlecards and messaging aids. Advanced capabilities such as “Sparks” and “Crayon Answers” organize workflows with auto-generated reports and instant responses. Being integrated with Slack, Salesforce, and Gong increases ease of use across teams. Adoption can achieve ROI in around 14 months, yet business‑level pricing makes it unaffordable for small customers.

Features

Competitor Monitoring

monitors and ranks competitor news, pricing, site updates, and social signals with AI-scored relevance.

Sparks

automates research findings like SWOT, call transcript summaries, messaging trends and embeds them in battlecards or decks on a schedule.

Crayon Answers

a Gen‑AI assistant providing real‑time competitive Q&A within Slack, Salesforce or Teams.

Battlecards & Sales Enablement

auto-populate and refresh content in CRM, Slack, Highspot, etc.

Performance Metrics

monitors utilization, win/loss impact, adoption and revenue effect by teams.

Best Suited for

Enterprise Sales and Marketing Teams

that require real-time battlecards and win-rate increases.

Competitive Intelligence Professionals

who want AI‑powered analysis at scale.

Product Teams

that track competitor product launches and price.

Enablement Leads

looking for effective collateral delivery to sellers.

Strengths

Complete, automated CI lifecycle management.

Extensive integrations, Salesforce, Slack, Gong, Highspot.

AI‑powered modules speed up insight delivery.

Validated ROI and adoption through real‑world use.

Weakness

High barrier to entry; typical annual deals are $12,500–47,000.

Approximately a month is needed for implementation

Getting started with: step by step guide

Getting started with Crayon is easy:

Step 1: Request a Demo

Submit the form on Crayon’s website to evaluate your CI goals and get customized pricing.

Step 2: Connect Data Sources

Connect your most critical competitors, platforms (Gong, Slack, Salesforce), and web monitoring feeds.

Step 3: Configure Alerts & Sparks

Establish critical watches and Sparks templates like competitor messaging trends, product updates, or deal insights.

Step 4: Launch Battlecards

Deploy AI‑created battlecards and enablement collateral and push them into seller tools.

Step 5: Train Users & Monitor Adoption

Onboard sales, marketing, and CI users. Measure battlecard usage and sales impact using built‑in analytics.

Frequently Asked Questions

Q: What is Midjourney?

A: Midjourney is an AI picture generator that creates beautiful visuals from text prompts. The tool is hosted within Discord, so end users can generate and share AI images easily.

Q: Is Midjourney free to use?

A: The free version of Midjourney can generate a free limited number of images, whereas a paid plan gives access to upgraded features, including faster processing and higher image quality.

Q: How do I get started with Midjourney?

A: You simply join the Discord server for Midjourney, play around a little with text prompts, and then upgrade to a paid option which gets into way more detail.

Pricing

Pricing is generally not disclosed by Crayon. On the basis of buyer-reported information through Vendr, anticipate $12,500–$47,000/year with ~$30,000 median. Plans are:

Unlimited competitor tracking.
Unlimited users and assets.
Support, onboarding and analytics suite.

Alternatives

Klue

similar CI with focus on sales readiness.

Semrush

for web‑centric competitor monitoring.