8th Wall is the first platform for building WebAR experiences that run natively in web browsers.

Introduction

8th Wall is an innovative WebAR development platform that allows creators to develop immersive augmented reality experiences that can be accessed via any web browser. After its acquisition by Niantic in 2022, the company continued to innovate further into making AR more accessible for both developers and end-users.

The platform merges state-of-the-art computer vision capabilities with web development tools to deliver seamless AR experiences. What makes 8th Wall so valuable is its ability to provide top-quality AR content without having users download an app, ideal for marketing campaigns, interactive ads, and engaging customer experiences.

 

In a nutshell, 8th Wall is the future of web-based augmented reality, bringing professional-grade capabilities in democratized tools for AR development.

Enterprise-grade

Cross-platform

Web-based

Developer-friendly

Review

8th Wall is the first platform for building WebAR experiences that run natively in web browsers. It has the power to let developers create augmented reality experiences without requiring users to download any apps. The features of the platform are robust and cross-platform compatible, which makes it a leader in web-based AR development.

What makes 8th Wall unique is that it uses standard web browsers on iOS and Android devices, obliterating the barriers to the adoption of AR. Tools for developing the platform are pretty comprehensive and well-documented; however, it may be rather difficult for a beginner to cope with.

Features

Cloud Editor

Complete development environment to build and deploy WebAR experiences.

Face Effects

Advanced facial tracking and effects capability.

World Effects

Environmental understanding and tracking for the placing of 3D objects.

Image Targets

Recognition and tracking of 2D images for AR experiences.

SLAM

Simultaneous Localization and Mapping for stable AR experiences.

Cross-Platform Compatibility

Works on iOS and Android devices.

Best Suited for

Web Developers

Especially those with experience in JavaScript and web technologies.

Marketing Agencies

Creating interactive AR campaigns for clients.

Brands

Developing engaging customer experiences.

Educational Institutions

Building interactive learning experiences.

Entertainment Companies

Creating immersive web-based experiences.

Retail Businesses

Implementing virtual try-on solutions.

Strengths

No app required for end-users.

Works across all modern mobile devices.

Robust development tools and features.

Excellent documentation and support.

Weakness

Higher pricing point compared to simpler solutions.

Requires technical expertise to fully utilize.

Getting started with: step by step guide

Getting started with 8th Wall is easy:

Step 1: Create an Account

Sign up for an 8th Wall account on their website and choose an appropriate subscription plan.

Login to the Cloud Editor to start creating your WebAR experience.

Choose from various project templates depending on your needs (Face Effects, World Effects, etc.).

Create your AR experience using JavaScript and Three.js through the built-in development tools.

Test your project across different devices using 8th Wall’s testing tools.

Frequently Asked Questions

Q: What is 8th Wall?

A: 8th Wall is a web platform for developing augmented reality which creates possible experiences that run directly inside web browsers without needing apps to download.

A: Yes, it is best if the user knows JavaScript and web development to fully use the tool.

A: It works on most modern mobile devices with updated web browsers that support iOS and Android platforms.

Pricing

8th Wall has a couple pricing options:

Basic Developer Plan

$1,000/year

All required features for individual developers.

Professional Plan

Custom pricing

More features and higher levels of usage.

Enterprise Plan

Custom pricing

Everything in the feature set; dedicated support.

Alternatives

AR.js

Open source alternative with basic WebAR capabilities.

Zappar

Similar WebAR platform with different pricing scheme.

Unity with WebXR

More intricate but highly customizable solution.

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Reviewed by 2 users

    • 3 weeks ago

    8th Wall: Pioneering Web-Based AR Experiences

    8th Wall is a cutting-edge platform that enables developers to create immersive augmented reality (AR) experiences directly in the web browser, eliminating the need for app downloads. Its advanced tracking technology, cross-platform compatibility, and ease of integration make it a powerful tool for businesses and creators. While it offers great flexibility, the pricing may be a barrier for smaller projects. Overall, 8th Wall is an excellent choice for those looking to develop high-quality, accessible AR experiences.

    • 4 weeks ago

    Revolutionizing Augmented Reality with 8th Wall AI

    8th Wall AI has taken augmented reality (AR) development to new heights with its cutting-edge features and seamless integration. The platform’s AI capabilities enable us to create highly interactive, realistic AR experiences that work across web and mobile platforms without the need for an app. Its tools for spatial tracking, object recognition, and real-time environmental understanding are impressive, allowing us to build immersive AR content that feels incredibly natural.

    Whether for marketing, product demos, or creative projects, 8th Wall AI has made it easier than ever to push the boundaries of AR and deliver captivating experiences. If you’re looking to innovate with AR, this is the platform to use.

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8th Wall

8th Wall is the first platform for building WebAR experiences that run natively in web browsers.
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