8th Wall is the first platform for building WebAR experiences that run natively in web browsers.
Introduction
8th Wall is an innovative WebAR development platform that allows creators to develop immersive augmented reality experiences that can be accessed via any web browser. After its acquisition by Niantic in 2022, the company continued to innovate further into making AR more accessible for both developers and end-users.
The platform merges state-of-the-art computer vision capabilities with web development tools to deliver seamless AR experiences. What makes 8th Wall so valuable is its ability to provide top-quality AR content without having users download an app, ideal for marketing campaigns, interactive ads, and engaging customer experiences.
In a nutshell, 8th Wall is the future of web-based augmented reality, bringing professional-grade capabilities in democratized tools for AR development.
Enterprise-grade
Cross-platform
Web-based
Developer-friendly
Review
8th Wall is the first platform for building WebAR experiences that run natively in web browsers. It has the power to let developers create augmented reality experiences without requiring users to download any apps. The features of the platform are robust and cross-platform compatible, which makes it a leader in web-based AR development.
What makes 8th Wall unique is that it uses standard web browsers on iOS and Android devices, obliterating the barriers to the adoption of AR. Tools for developing the platform are pretty comprehensive and well-documented; however, it may be rather difficult for a beginner to cope with.
Features
Cloud Editor
Complete development environment to build and deploy WebAR experiences.
Face Effects
Advanced facial tracking and effects capability.
World Effects
Environmental understanding and tracking for the placing of 3D objects.
Image Targets
Recognition and tracking of 2D images for AR experiences.
SLAM
Simultaneous Localization and Mapping for stable AR experiences.
Cross-Platform Compatibility
Works on iOS and Android devices.
Best Suited for
Web Developers
Especially those with experience in JavaScript and web technologies.
Marketing Agencies
Creating interactive AR campaigns for clients.
Brands
Developing engaging customer experiences.
Educational Institutions
Building interactive learning experiences.
Entertainment Companies
Creating immersive web-based experiences.
Retail Businesses
Implementing virtual try-on solutions.
Strengths
No app required for end-users.
Works across all modern mobile devices.
Robust development tools and features.
Excellent documentation and support.
Weakness
Higher pricing point compared to simpler solutions.
Requires technical expertise to fully utilize.
Getting started with: step by step guide
Getting started with 8th Wall is easy:
Step 1: Create an Account
Sign up for an 8th Wall account on their website and choose an appropriate subscription plan.
Step 2: Access the Cloud Editor
Login to the Cloud Editor to start creating your WebAR experience.
Step 3: Choose a Project Template
Choose from various project templates depending on your needs (Face Effects, World Effects, etc.).
Step 4: Development
Create your AR experience using JavaScript and Three.js through the built-in development tools.
Step 5: Testing
Test your project across different devices using 8th Wall’s testing tools.
Frequently Asked Questions
Q: What is 8th Wall?
A: 8th Wall is a web platform for developing augmented reality which creates possible experiences that run directly inside web browsers without needing apps to download.
Q: Do I need programming knowledge in order to use 8th Wall?
A: Yes, it is best if the user knows JavaScript and web development to fully use the tool.
Q: Does 8th Wall work on all devices?
A: It works on most modern mobile devices with updated web browsers that support iOS and Android platforms.
Pricing
8th Wall has a couple pricing options:
Basic Developer Plan
$1,000/year
All required features for individual developers.
Professional Plan
Custom pricing
More features and higher levels of usage.
Enterprise Plan
Custom pricing
Everything in the feature set; dedicated support.
Alternatives
AR.js
Open source alternative with basic WebAR capabilities.
Zappar
Similar WebAR platform with different pricing scheme.
Unity with WebXR
More intricate but highly customizable solution.
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