Discover deeper consumer insights with Brandwatch. Our enterprise-grade platform goes beyond social listening to analyze online conversations.

Introduction

In a digital world where consumer conversations are happening everywhere, from social media to online forums, staying on top of your brand’s perception is a monumental task. Brandwatch is the premier AI-powered platform designed to tackle this challenge, offering a suite of tools for social listening, consumer intelligence, and market research. It’s an essential solution for brands that need to move beyond simple vanity metrics and into a deeper analysis of consumer behavior, opinions, and sentiment.

Brandwatch provides a strategic advantage by giving you the ability to listen to every online conversation that matters. Its technology allows you to understand not just what people are saying, but also the sentiment behind their words. This intelligence is crucial for everything from a quick PR crisis response to long-term product development and marketing strategy. Unlike many standard social media tools, Brandwatch is built for enterprise-level scale, providing the data depth and analysis features needed to make high-stakes business decisions with confidence.

In summary, Brandwatch is the definitive tool for any large organization seeking to transform raw online data into strategic consumer intelligence that drives brand growth and safeguards reputation.

AI-Powered

Social Listening

Consumer Intelligence

Enterprise-Grade

Review

Brandwatch is an industry-leading consumer intelligence platform that goes far beyond basic social media monitoring. As an enterprise-grade solution, it is designed for large corporations and agencies that require a deep, nuanced understanding of online conversations. By collecting data from over 100 million sources, including social media, forums, blogs, news sites, and review platforms, Brandwatch empowers teams to track brand mentions, analyze consumer sentiment, and uncover actionable insights at scale.

The platform’s strength lies in its powerful AI and sophisticated query-building capabilities, which allow for granular data analysis. Its Iris AI technology is a standout feature, enabling real-time data processing and the ability to identify trends and patterns that would be impossible to spot manually. While the price point and complexity are high, Brandwatch’s ability to provide a comprehensive, 360-degree view of brand perception and market trends makes it an invaluable tool for global teams and data-driven organizations. For businesses where a single negative mention or emerging trend can impact brand reputation, Brandwatch is a non-negotiable investment.

Features

Comprehensive Social Listening

Brandwatch aggregates data from over 100 million sources, including social media platforms (X, Facebook, Instagram), news sites, blogs, forums, and review sites, to provide an exhaustive view of online conversations.

AI-Powered Sentiment Analysis

The platform uses advanced AI and machine learning to analyze the sentiment of mentions, helping you understand whether conversations about your brand are positive, negative, or neutral.

Audience & Consumer Intelligence

Go beyond mentions by uncovering who your audience is, what they care about, and where they engage. This helps in building a more accurate customer persona and a targeted marketing strategy.

Influencer Identification & Management

Find key influencers and brand advocates in your industry, analyze their reach and authority, and manage influencer campaigns from a single dashboard.

Competitive Benchmarking

Monitor your competitors' performance, track their share of voice, and compare your brand's social media and consumer metrics against theirs to stay ahead of the curve.

AI-Powered Insights and Reporting

The Iris AI feature automatically uncovers key themes, trends, and anomalies in your data, generating intuitive reports and visualizations that translate complex data into actionable insights.

Best Suited for

Large Corporations

Ideal for big brands with a global presence that need to monitor and analyze massive volumes of online conversations across multiple markets.

PR & Communications Teams

Essential for managing brand reputation, conducting proactive crisis management, and measuring the impact of PR campaigns.

Marketing & Social Media Teams

Perfect for crafting data-driven social strategies, tracking campaign performance, and understanding consumer sentiment in real-time.

Market Researchers

Provides a powerful tool for conducting market research at scale, identifying emerging trends, and gaining deep qualitative insights from online discussions.

Customer Service Teams

Can be used to monitor customer feedback and complaints in real time, allowing for faster response times and improved customer satisfaction.

Brand Strategists

Helps in shaping long-term brand strategy by providing a clear, evidence-based view of brand perception, industry trends, and competitive positioning.

Strengths

Offers access to a massive and highly accurate dataset spanning over a decade of online conversations.

The platform’s AI technology is highly effective at identifying subtle trends and patterns in vast amounts of unstructured data.

Users can create custom queries, dashboards, and reports, tailoring the platform to their specific business needs.

Built to handle the massive data volumes and complex analysis required by global enterprises.

Weakness

Brandwatch is an expensive, enterprise-level solution that is not suitable for individuals or small businesses with limited budgets.

The power and complexity of the platform mean it requires significant time and training to master, especially with advanced query-building.

Getting Started with Brandwatch: Step by Step Guide

Due to its enterprise nature, getting started with Brandwatch is a more consultative process than a simple self-service sign-up. Here’s a general guide on how the process works.

Step 1: Request a Demo

Visit the Brandwatch website and fill out the form to request a free demo. A representative will contact you to understand your specific business needs and use cases.

Step 2: Consultation with an Expert

You will have a one-on-one session with a Brandwatch expert who will walk you through a live demonstration of the platform, showing how it can solve your unique brand and marketing challenges.

Step 3: Receive a Custom Quote

Based on your discussion and data needs (e.g., number of mentions, queries, and required features), the Brandwatch team will provide a customized pricing quote.

Step 4: Onboarding and Setup

Once the agreement is finalized, the Brandwatch team will begin the onboarding process. They will help you set up your initial projects, build your queries, and configure your dashboards to start monitoring.

Step 5: Training and Support

Brandwatch provides dedicated support and access to their Brandwatch Academy, a library of resources and courses to help your team become proficient in using the platform to its full potential.

Frequently Asked Questions

Q: What is Brandwatch?

A: Brandwatch is an enterprise-level consumer intelligence and social media listening platform that helps businesses monitor online conversations, analyze sentiment, and gain deep insights into their brand and market.

Q: Is Brandwatch free to use?

A: No, Brandwatch is a premium enterprise tool that does not offer a free version or a free trial. You must request a demo and a custom quote from their sales team.

Q: How does Brandwatch's pricing work?

A: Brandwatch’s pricing is custom and based on your specific needs, including the volume of mentions you need to monitor and the features you require. There is no standard public price, and you must contact their sales team for a personalized quote.

Pricing

Brandwatch does not offer a fixed pricing structure. The cost is customized for each client based on a variety of factors, including:

Number of mentions: The volume of data you need to collect and analyze.
Queries: The number of unique search queries you need to run simultaneously.
User seats: The number of team members who need access to the platform.
Add-ons: Additional features like Vizia (data visualization), Image Insights, and specialized data packages.

This a la carte model ensures you only pay for the specific features and data you require, but it places the tool firmly in the enterprise market.

Alternatives

Sprinklr

An all-in-one customer experience management platform that offers a broad suite of tools, including social listening, social media management, and marketing automation. It is a direct competitor to Brandwatch for large enterprises.

Talkwalker

A consumer intelligence platform that is a strong alternative to Brandwatch. It is known for its extensive data coverage, ease of use, and powerful AI-powered insights.

Meltwater

A media intelligence and social listening platform that focuses on media monitoring, PR analytics, and influencer marketing. It serves a similar audience to Brandwatch but with different strengths.

Share it on social media: