Clearbit is a B2B data platform that uses AI for real-time data enrichment, lead scoring, and buyer intent insights.

Introduction

Clearbit, rebranded as Breeze Intelligence for HubSpot, is a premier provider of artificial intelligence-driven B2B data solutions. The platform collects information from more than 250 public and private sources, such as company sites, social media handles, and legal documents, to provide holistic information on prospective leads and customers. Clearbit enables companies to build precise Ideal Customer Profiles (ICPs) and initiate focused marketing campaigns by converting unstructured data into normalized attributes.

AI-Driven

Data Enrichment

Lead Intelligence

CRM Integration

Review

Clearbit is a B2B data platform that uses AI for real-time data enrichment, lead scoring, and buyer intent insights. It allows sales and marketing teams to track high-fit prospects and personalize outreach efforts successfully. The platform easily integrates with CRM systems and marketing automation tools, automating workflows and improving data accuracy.

Features

Data Enrichment

Clearbit augments contact and company data with more than 100 attributes, such as firmographics, technographics, and buyer intent signals.

Lead Scoring & Routing

The solution scores leads on fit and intent, allowing sales teams to prioritize high-value opportunities.

Buyer Intent Detection

Clearbit recognizes anonymous website visitors and exposes their buying intent, enabling real-time engagement.

Form Shortening

Through pre-populating form fields with enriched data, Clearbit minimizes friction in lead capture procedures.

CRM & Automation Integration

The platform is integrated with well-known CRM tools such as HubSpot, Salesforce, and Marketo, automating data transfer and streamlining workflow efficacy.

Best Suited for

Sales Teams

In order to target and prioritize high-value leads from data-driven insights.

Marketing Teams

For building targeted campaigns and personalized outreach through enriched data.

Customer Success Teams

In order to gain customer profile insights and customize engagement strategies accordingly.

Data Analysts

For gaining actionable business insights from extensive data sets.

Strengths

Ability to use a broad set of attributes for contacts and companies.

Facilitates on-time interaction with prospects using up-to-date data.

Integrates easily with prominent CRM and marketing automation software.

Offers smart recommendations and lead scoring from enriched data.

Weakness

The credit-based pricing system is often hard to understand and unclear to the public.

Access to the full features happens mostly for users of HubSpot.

Getting started with: step by step guide

Getting started with Clearbit is straight forward:

Step 1: Sign Up for HubSpot

As Clearbit is now under HubSpot, sign up on the HubSpot website.

Step 2: Access Breeze Intelligence

Go to the Breeze Intelligence feature in HubSpot to enable Clearbit functionality.

Step 3: Set Up Data Enrichment

Enable rules for data enrichment so that contact and company records are enriched automatically.

Step 4: Integrate with CRM

Integrate with your current CRM platform to synchronize flows and data.

Step 5: Monitor and Optimize

Continuously monitor lead scores and buyer intent signals to optimize engagement strategies.

Frequently Asked Questions

Q: What is Midjourney?

A: Midjourney is an AI picture generator that creates beautiful visuals from text prompts. The tool is hosted within Discord, so end users can generate and share AI images easily.

Q: Is Midjourney free to use?

A: The free version of Midjourney can generate a free limited number of images, whereas a paid plan gives access to upgraded features, including faster processing and higher image quality.

Q: How do I get started with Midjourney?

A: You simply join the Discord server for Midjourney, play around a little with text prompts, and then upgrade to a paid option which gets into way more detail.

Pricing

Clearbit has a credit-based pricing structure with costs depending on usage and features. The company is now integrated into HubSpot as Breeze Intelligence, providing more advanced data enrichment and buyer intent.

Basic Plan

$45/month

100 Breeze Intelligence credits and Starter Customer Platform access.

Standard Plan

Price varies by use

More features and larger credit allotments.

Enterprise Plan

Custom pricing

Solution for large organizations with high data requirements.

Alternatives

ZoomInfo

Provides an extensive B2B database with robust search and filtering functionalities.

Lusha

Offers contact data and company data for sales prospecting.