Criteo GO is a revolutionary agentic commerce solution designed to bridge the gap between discovery and purchase by enabling AI agents to act on behalf of both retailers and consumers. Unveiled as part of Criteo’s 2026 “Commerce-First” initiative, Criteo GO moves beyond traditional “retargeting” ads into autonomous execution. It provides the infrastructure that allows personal shopping agents, like Daylight, to interact seamlessly with a brand’s inventory, pricing, and checkout systems in real-time.

The platform is lauded for its “Full-Funnel Agency,” where the AI doesn’t just show an ad; it negotiates a deal, verifies stock across multiple warehouses, and facilitates a “Zero-Click” checkout for the user. By 2026, Criteo GO has become the standard “back-end” for thousands of mid-market and enterprise retailers who want to be “Agent-Ready”. While competitors focus on search, Criteo GO focuses on transactional intent, reporting a 35% increase in conversion rates for brands that have enabled agent-to-agent commerce protocols.