Fable Prism is a cutting-edge generative AI tool developed by Fable, the collaborative motion design studio.

Introduction

Fable Prism is a cutting-edge generative AI tool developed by Fable, the collaborative motion design studio. Launched to address the limitations of traditional text-to-image AI, Prism offers motion designers and animators visual and interactive control over the generation process.

It allows users to guide AI creations using animation and existing design elements, rather than just text prompts. Integrated directly within the Fable motion design platform, Prism is designed to streamline the entire creative process—from ideation and asset generation (illustrations, logos, 3D models) to seamless integration into complex animation timelines, enabling professional designers to maintain their artistic nuance while leveraging AI speed.

Generative Control

Figma Workflow

Domain-Specific AI

Collaborative Studio

Motion-Native

Review

Fable Prism is known for pioneering a control-first approach to generative motion design. Its core strength is enabling designers to direct AI using visual assets and animation, effectively bridging the gap between text-based AI and professional motion graphics workflows.

This capability, coupled with its seamless integration into a collaborative editing environment (like Fable’s platform, which is compatible with Figma), offers unparalleled efficiency. While the learning curve for fully mastering the visual guidance system and the cost (as part of a broader subscription) are notable factors, Prism’s ability to accelerate asset creation and maintain high aesthetic quality makes it an essential tool for modern animation and visual effects studios.

Features

Visual Guidance System

Visual Guidance System: Users can animate placeholders or drop existing assets onto the canvas to influence the AI's generation, ensuring consistency and control.

Interactive Generation

Unlike batch rendering, Prism allows for real-time editing and feedback loops to refine visuals during the creation process.

Seamless Figma Import

Allows users to paste in designs from Figma, retaining editability for immediate animation and AI enhancement.

Advanced Motion Toolkit:

Features a full suite of professional motion control tools that go beyond basic video editing capabilities.

Multi-Format Export

Supports export formats essential for digital deployment, including Lottie, MP4 video, and GIF.

Collaborative Editing

Provides multi-user access to the canvas, allowing teams to design, animate, and comment on work in real-time.

Best Suited for

Motion Graphics Designers

Ideal for accelerating the creation of visual assets needed for complex animations.

VFX and Animation Studios

Perfect for rapidly generating visual concepts and iterative styles for effects work.

Product Marketing Teams

Excellent for creating high-quality, animated marketing materials and explainer videos.

Design Agencies (Creative)

A strong tool for pitching visual concepts and integrating dynamic assets into client projects.

UI/UX Animators

Great for designing micro-interactions and animated interface elements.

Graphic Designers

Useful for generating high-quality vector assets and visual illustrations from text.

Strengths

Offers visual, interactive control that preserves artistic intent in AI-generated output.

Seamlessly integrates with professional tools like Figma and exports to standard animation formats (Lottie, MP4).

Accelerates the creation of high-quality illustrations, textures, and 3D models instantly from prompts.

Simplifies complex animation workflows by providing drag-and-drop presets and generative tools.

Weakness

The sophisticated visual guidance system requires a time investment to fully master.

It is tied to the Fable platform subscription, increasing the barrier to entry for solo users.

Getting started with: step by step guide

The Fable Prism workflow is built around visual iteration and blending AI generation with traditional animation timelines.

Step 1: Start Project

Begin in the Fable platform (or import layers from Figma) and define the animation timeline.

Step 2: Generate Asset

Use the AI Prism tool to input a text prompt describing a visual element (e.g., “abstract crystalline logo, deep blue color”).

Step 3:Guide the AI (Visual Control)

Instead of just accepting the output, drop a simple animated shape or color block onto the canvas. The AI uses this visual guide to constrain and refine the generated asset’s motion or style.

Step 4: Animate & Edit

Integrate the newly generated Prism asset directly into the timeline, applying motion presets or fine-tuning keyframes using Fable’s motion control tools.

Step 5: Collaborate & Export

Share the project link for real-time team feedback, and export the final motion graphic in the required format (Lottie for web, MP4 for video).

Frequently Asked Questions

Q: Is Prism available separately, or only within the Fable platform?

A: Prism is not available separately; its features are deeply integrated into the Fable collaborative motion design platform.

Q: How does Prism ensure the AI output is usable for animation?

A: Prism uses visual guidance (animation and layers) to ensure the generated asset is compatible with the animation timeline, giving designers control over style, position, and continuity.

Q: What is the main benefit of the Figma integration?

A: The integration allows users to paste in Figma designs, which remain fully editable inside Fable, allowing the motion designer to quickly iterate on the visual design while animating.

Pricing

Fable Prism is not available as a standalone product; its features are integrated into the core Fable motion design platform, which operates on a subscription model. Pricing is typically tiered based on the number of creators/users and the required feature set, such as advanced analytics and team collaboration tools.

Basic

$0/month

Basic animation and design tools, essential feature testing.

Standard

$40/month

Full access to motion design tools, AI Demo Co-Pilot (Quilly), blur tools.

Pro

$100/month

All Startup features, advanced analytics, enterprise-level CRM integrations.

Alternatives

Adobe After Effects

The industry standard for motion graphics, requiring highly technical skill but offering maximum control (lacks integrated generative AI).

Jitter

A lighter, easy-to-use tool for quick web-based motion and animation, primarily for interface and social media use.