FullStory AI is a powerful suite of features built into the FullStory Digital Experience Intelligence (DXI) platform.

Introduction

FullStory AI is a powerful suite of features built into the FullStory Digital Experience Intelligence (DXI) platform. It is a tool designed to help product, engineering, and marketing teams move beyond simple analytics and proactively identify user friction and opportunities for improvement.

behaviourInstead of just showing data, FullStory AI, powered by a large language model, automates the analysis of user behavior captured through its pixel-perfect session replay and data collection. The platform’s AI generates actionable insights, summaries of user sessions, and answers to business-critical questions, helping teams focus on making data-driven decisions rather than sifting through endless dashboards and recordings.

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Review

FullStory AI is an innovative and highly effective approach to behavioural analytics. The platform’s ability to seamlessly integrate advanced AI into its core DXI platform is a significant competitive advantage. The AI features, such as Story AI Summaries and Story AI Opportunities, eliminate the manual and time-consuming process of identifying user pain points, a common challenge in traditional analytics.

The platform receives praise for its privacy-first approach and the completeness of its data capture, which ensures the AI is trained on rich, accurate information. While the custom pricing model may not be a fit for small businesses, its value for enterprise-level teams is undeniable, making it an essential tool for any organization serious about optimizing its digital user experience.

Features

Story AI

A suite of generative AI features that automates analysis. It provides summaries of long user sessions, answers to business questions, and proactively surfaces opportunities for improvement.

Session Replay

A core feature that records every user interaction on a website or mobile app, allowing teams to see exactly what a user experienced.

Heatmaps & Clickmaps

Provides a visual, aggregated view of user engagement, showing where users click, move their mouse, and scroll on a page.

Heatmaps & Clickmaps

Provides a visual, aggregated view of user engagement, showing where users click, move their mouse, and scroll on a page.

Funnels and Journeys

Allows teams to define and analyze a user's path to a conversion point, identifying where and why users drop off.

Frustration Signals

The platform automatically detects and flags moments of user frustration, such as rage clicks and error clicks, making it easier to pinpoint problems.

Best Suited for

Product Managers:

Ideal for identifying user friction, validating new features, and making data-driven decisions on the product roadmap.

UX/UI Designers

Excellent for observing real user behavior to inform design decisions and validate the effectiveness of user flows.

Front-End Engineers

A valuable tool for quickly reproducing and troubleshooting technical bugs and JavaScript errors with full session context.

Marketing Professionals

Perfect for analyzing user funnels, optimizing conversion rates, and understanding how visitors interact with marketing campaigns.

Customer Support Teams

Empowers support agents to watch a user's session to quickly understand and resolve their technical issues.

Enterprise Teams

A comprehensive solution for large organizations that need a unified platform for cross-functional collaboration and digital experience management.

Strengths

FullStory’s unique “Fullcapture” technology automatically records all user behavior.

The AI goes beyond simple data visualization, providing summarized, actionable insights.

The platform is built with a privacy-first approach, offering robust features.

For engineering and support teams, the ability to see a user’s exact experience alongside technical data is invaluable for bug resolution.

Weakness

The lack of transparent, public pricing makes it difficult for small businesses.

Due to its vast feature set and deep analytical capabilities, there can be a steep learning curve for new users.

Getting started with: step by step guide

FullStory’s workflow is centered on a “see, understand, and act” framework, where teams use the platform’s data to gain deep insights and make informed decisions.

Step 1: Implement Data Capture

The first step is to install the FullStory JavaScript snippet or SDK on a website or mobile app. The platform’s “Fullcapture” technology automatically begins recording all user interactions.

Step 2: Analyze Behavior

Teams use the platform’s dashboards, heatmaps, funnels, and session replays to analyze user behavior and identify key trends or pain points.

Step 3:Generate AI Insights

The AI tools, such as Story AI Summaries, condense long sessions into concise, actionable takeaways, helping teams quickly understand user struggles without watching entire recordings.

Step 4: Answer Business Questions

Teams can ask natural language questions directly to the platform’s AI to get immediate answers backed by their behavioral data.

Step 5: Act and Optimize

The insights gained from the platform are then used to inform product improvements, fix bugs, and optimize the digital user experience.

Frequently Asked Questions

Q: Q: What kind of AI does FullStory use?

A: FullStory uses generative AI, specifically Google’s Gemini LLM, to power its Story AI features. The AI is used to provide summaries, answers, and opportunities from the captured behavioral data.

Q: How does FullStory handle user privacy and sensitive data?

A: FullStory prioritizes privacy with features like Sensitive Data Detection and a Private by Default approach. The platform’s technology can automatically mask personal information so it never leaves the client’s browser, ensuring GDPR and CCPA compliance.

Q:How is FullStory AI different from traditional analytics?

A: Yes, FullStory offers a free trial that gives users access to a limited number of sessions and a 14-day test drive of the Business edition.

Pricing

FullStory operates on a tiered, custom pricing model that is not publicly available. The cost is based on the number of user sessions recorded per month and the specific features required, making it an enterprise-focused solution. FullStory offers various plans and a free trial to allow businesses to test the platform before making a commitment. This model reflects the platform’s focus on providing a comprehensive, scalable solution for teams that require deep behavioral insights.

Basic

$0/month

Limited to a base number of sessions and a 14-day trial of the Business edition.

Standard

Custom Pricing

Core DXI features, including session replay, heatmaps, funnels, and advanced analytics. Price is based on sessions recorded.

Pro

Custom Pricing

All Business features plus advanced AI tools (Story AI), SAML SSO, and dedicated account management.

Alternatives

Amplitude

A product analytics platform that focuses on event-based data, funnels, and user cohorts, providing deep insights into feature adoption and user retention.

Contentsquare

An enterprise-level DXI platform that provides visual analytics and heatmaps to help teams understand user journeys and engagement.