With the power of neuroscience‑inspired machine learning, Lately AI reuses long‑form content into dozens of optimized social media posts precisely suitable to your brand voice and audience tastes.
Introduction
Recently AI is a platform designed to automate organic social media marketing. It consumes existing webinars, blogs, podcasts, whitepapers, videos or newsletters, and learns your distinct voice brand through analytics and pattern recognition. It applies that model to then automatically generate, pre-test, and schedule dozens of posts optimized for platforms such as LinkedIn, Twitter and Facebook. It connects with tools like Hootsuite, HubSpot, Sprinklr and Salesforce to enable end-to-end workflows.
In brief, Recently AI repurposes content from creation to post, without your having to try to figure out what will perform best.
AI-Driven
Automation
Brand Consistent
Multilingual, Integrations
Review
With the power of neuroscience‑inspired machine learning, Lately AI reuses long‑form content into dozens of optimized social media posts precisely suitable to your brand voice and audience tastes. The platform is great at doing repetitive work such as copywriting, scheduling, transcription, and clipping video/audio, all from one cohesive workflow. The UI is multilingual and scalable from individual content creators to enterprise-sized needs. A minimal learning curve enables users to get more value out of AI suggestions.
Features
AI Content Repurposing
Automatically convert long-form text, audio or video into dozens of optimized social posts.
Performance‑Loop Learning
AI learns what words and form trigger engagement and optimizes subsequent content.
Multi‑Platform Scheduling
Publish to the major networks through integrated calendaring and scheduling tools.
Employee Advocacy
Send customized messaging at scale to teams and uniforms brand voice.
Video/Audio Processing
Auto‑transcribe and clip longform media into shareable social snippets.
Analytics & Optimization
Insights on post performance, hashtag suggestions, best posting times.
Best Suited for
Solo Creators & Small Businesses
Easily get professionally-optimized content with little effort.
Content Marketers
Automate repetitive social posting while maintaining quality.
Agencies & Enterprises
Scale brand messaging across teams, regions, and platforms.
Sales & Advocacy Teams
Scale leads with on-brand, consistent messaging.
Multilingual Brands
Streamline content in many languages.
Strengths
Saves ~84% of time writing social copy.
AI learns what works and improves messaging continuously.
One‑platform workflow: create, schedule, publish, analyze.
Supports team collaboration and content approvals.
Weakness
Initial setup may be complex for users unfamiliar with AI tools.
AI suggestions may need manual tuning to fully match brand tone.
Getting started with: step by step guide
Getting started with Lately AI is easy:
Step 1: Sign Up
Sign up on the Lately site and select your plan. Free trial for Lite, Starter or Pro.
Step 2: Upload Long‑Form Content
Upload blog articles, podcast audio, videos or webinars. AI transcribes and breaks down key segments.
Step 3: Train Your AI Voice
Let Lately review historical posts or original assets to create a model attuned to your brand voice and audience.
Step 4: Create Social Posts
Approve, edit and review scores of AI-powered posts optimized for platform flavor and length.
Step 5: Schedule and Post
Utilize in-built calendar to schedule posting times—or export directly to Hootsuite, HubSpot or native platforms.
Frequently Asked Questions
Q: Free trial?
A: Yes, free trials for Lite, Starter and Pro plans.
Q: Can Lately post in several languages?
A: Yes, supports English, Spanish, Italian, Portuguese, German, Japanese and others.
Q: Does it work with other tools?
A: Yes, works with Hootsuite, HubSpot, Sprinklr, Salesforce and more.
Pricing
Plans differ in features and size:
Lite
$39/month
minimal AI rewriting, up to 4 social channels.
Starter
$99/month
up to 10 channels.
Pro
$179/month
unlimited social channels.
Alternatives
Hootsuite Amplify
employee advocacy tool powered by Hootsuite.
Buffer
easy scheduling and content re-use.
Sprinklr
enterprise social media management with high-end analytics.
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Lately AI
With the power of neuroscience‑inspired machine learning, Lately AI reuses long‑form content into dozens of optimized social media posts precisely suitable to your brand voice and audience tastes.
$39.00
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