Visual Electric is an innovative, cloud-based platform designed specifically for designers, art directors, and serious creatives who need a high degree of control over generative AI imagery and video.

Introduction

Visual Electric is an innovative, cloud-based platform designed specifically for designers, art directors, and serious creatives who need a high degree of control over generative AI imagery and video.

Co-founded in 2022, the company’s mission is to provide a “generative canvas” that focuses on intention and nuance, rather than just speed. The platform unifies access to multiple cutting-edge AI models (including Imagen 4, Veo 3, and Flux Ultra) within a single, intuitive interface.

It emphasizes a collaborative and iterative workflow, centered around an Infinite Canvas that allows users to explore, refine, and collage ideas seamlessly, accelerating the ideation process for professional-grade creative work.

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Review

Visual Electric earns an exceptional repo due to its laser focus on the professional creative workflow. Unlike generalized AI generators, Visual Electric excels by providing an Infinite Canvas and Art Director tools that offer precise control over composition, lighting, and style—critical elements for brand consistency. The platform’s ability to produce hyper-realistic, high-quality images and video that closely mimic professional photography is a major differentiator, making it highly valued by design agencies and in-house creative teams.

While its pricing relies on a “Volts” credit system, which can be complex, the quality, control, and built-in collaboration features justify its position as a leading tool for elevating generative AI into a professional design asset.

Features

Infinite Canvas

An unlimited workspace where users can generate, arrange, iterate, and compare hundreds of images simultaneously without clutter.

Art Director Mode

Allows users to modify existing images by conversing with the AI (Chat Mode), asking for changes like "make the lighting warmer."

References & Prompts

Enables users to upload their own images or choose from a library of references to guide the AI's generation, ensuring aesthetic consistency.

Retouch

A tool for regenerating or correcting specific parts of an image, offering granular control over details and mistakes.

Upscale & Refine

Enhances the resolution and detail of selected images for professional, high-clarity final output.

Style Library

Generate images in hundreds of preset styles or define a unique style based on a mood board or custom prompt.

Best Suited for

Design Agencies

Ideal for rapid prototyping, style exploration, and generating brand-consistent campaign imagery.

Art Directors

Perfect for controlling lighting, composition, and visual nuance to meet high creative standards.

Photographers

Excellent for concept ideation, virtual photo shoots, and generating hyper-realistic, un-cringey imagery.

Product Designers

Great for quick mockup generation, interface visuals, and creating illustrative graphics for marketing materials.

Visual Content Creators

Anyone requiring high-volume, editable, and controllable imagery for commercial purposes.

Game Designers

Generate concept art or AI dungeons for games or creative worldbuilding.

Strengths

The platform was clearly built by designers, featuring intuitive tools like the Infinite Canvas and layer controls that simplify complex iteration.

Features like Retouch and the Art Director mode give users a level of refinement necessary for commercial and brand-specific deliverables.

The royalty-free commercial license granted on paid plans remains valid indefinitely.

Morphing styles for artistic composition.

Weakness

Needs a Discord account.

High learning curve to create the right prompt.

Getting started with: step by step guide

The process for using Visual Electric is designed to be quick and intuitive, emphasizing continuous exploration and refinement on the Infinite Canvas.

Step 1: Start Canvas:

Begin by clicking “New Canvas” or selecting a template to enter the workspace.

Step 2: Prompt & Generate

Use the Composer input field to describe the initial image. Users can refine the prompt with specific details about lighting, camera angle, or reference images.

Step 3: Iterate on Canvas

Use the “Generate” or “Chat Mode” functions to populate the canvas with visual options. Users spread out generations, drag and drop, and compare results side-by-side.

Step 4: Refine with Art Director

Select an image and use Art Director mode to conversationally ask the AI to modify specific elements (e.g., “Change the color of the flowers to violet”).

Step 5: Export

Download the final high-resolution image or video in the desired format, or share the canvas with team members for real-time collaboration.

Frequently Asked Questions

Q: How does the Infinite Canvas help my workflow?

A:The Infinite Canvas provides a non-cluttered space for continuous ideation. It allows designers to compare multiple variations, save prompt histories, and collage elements together, mimicking the natural flow of a design process.

Q: Can I collaborate with my team?

A: Yes, Visual Electric has real-time collaboration built in, allowing multiple users to work together on the same canvas simultaneously.

Q: Which AI models does Visual Electric use?

A: Visual Electric serves as an interface layer for multiple leading AI models, including Imagen 4, Veo 3, GPT Image, Flux Ultra, and Runway Gen-4, guiding the user to the best model for their specific task.

Pricing

Visual Electric operates on a freemium model using Volts (credits) to power its generative features. Plans are structured to provide increasing volumes of Volts and unlock essential features like commercial licensing and private generations. Volts roll over to the next month (up to the subscription tier) as long as the subscription remains active.

Basic

$8/month

Royalty-Free Commercial License, Roll-over Volts, Public Generations.

Standard

$32/month

All Standard Features, Private Generations, higher Volt capacity.

Pro

$64/month

Highest Volt capacity, ideal for high-volume agency use.

Alternatives

Midjourney

A highly popular AI image generator known for its stunning artistic and imaginative outputs, though it offers less direct control over composition.

Leonardo AI

An AI platform focused on generating game assets and creative imagery, offering various specialized AI models.