Utilising animated explainer videos to make your business standout


Small business owners and marketing professionals, are you tired of the same mundane and unremarkable adverts and marketing campaigns? Well, it’s time to join the animated revolution and elevate your business and campaigns to the next level! Animated videos are taking the world by storm, providing businesses with an exciting and engaging new way to stand out.

Animated videos are not just a trend; they are a powerful tool to showcase your brand and distinguish yourself from the competition. The benefits of animated video production are numerous, from enhancing engagement to driving conversions. So, sit back, relax, and let’s explore the many reasons why your business needs animated videos.

Why should my business create animated explainer videos?

Why settle for plain text or still images when you can have captivating animated explainer videos that grab the attention of your audience?

Not only are animated explainer videos more enjoyable to watch, but they also capture your viewers’ interest with engaging visuals and a clear message. They breathe life into your products and services, simplifying even the most mundane topics into easy-to-understand concepts. Plus, people are more likely to share a video that evokes positive emotions, which could result in some viral marketing action for your business.

Who can create animated explainer videos for your business?

Collaborating with a skilled animation studio that has expertise in this area can help bring your ideas to life with their creative talent and technical skills. By entrusting the animation process to the experts, you can sit back and relax while they handle the hard work, ultimately delivering a captivating visual experience for your audience.

Benefits of animated explainer videos


Explainer videos are incredibly cost-effective

Animation explainer videos offer a range of benefits that make them a cost-effective solution for businesses looking to boost their marketing efforts. Compared to live-action shoots that require expensive equipment, actors, and sets, the animation process is all done in-house on a computer, making it an affordable option.

What’s more, the creative possibilities of animation are limitless, allowing you to adapt your ideas to fit your budget and convey your message in an engaging and memorable way. Want to convey your message with a unicorn eating cheese on the moon with a sloth? No problems! With animated explainer videos the impossible possible!

With animated explainer videos, you can reach your target audience through a variety of platforms and channels, without the need for expensive advertising campaigns, making them a pocket-friendly powerhouse for businesses of all sizes.

Explainer videos can improve your engagement

Animated explainer videos not only grab your audience’s attention, but they can also increase engagement by breaking down complex concepts into simple and entertaining visuals. By using these videos, your message is more likely to stick in viewers’ minds, and they’re more likely to stay engaged with your content. Say goodbye to boring and unremarkable content and hello to the excitement and effectiveness of animated explainer videos.

Explainer videos allow you to get creative with your digital marketing

Animated video explainers provide a fantastic opportunity for businesses to showcase their creativity and differentiate themselves from the competition. The beauty of animation is that it allows you to break free from the limitations of live-action videos and create a truly unique digital marketing experience. You can let your imagination run wild and bring even the most outlandish ideas to life, whether it’s showcasing mice on the moon or otherworldly creatures in a far-off galaxy. With animated explainer videos, the possibilities are endless, and you can captivate your audience with a fun and engaging story that highlights your brand, products, or services.

Don’t settle for boring and uninspired content when you can create something truly special with animation.

Complex services or products simplified

Struggling to explain complex products or services? Animated explainer videos can simplify even the most intricate ideas into entertaining and digestible visuals, making your message easy to understand and remember.

Don’t frustrate your potential customers with convoluted explanations. Instead, deliver your message with a smile and a bang through animated explainer videos!


Explainer videos can boost your SEO

Tired of watching your website’s search ranking slowly climb? Give your SEO a boost with animated explainer videos.

These videos are highly engaging and can increase the time spent on your website, reducing the bounce rate, and improving your overall search engine ranking. Additionally, including animated explainer videos on your website can also increase your click-through rates from search engine result pages, driving more traffic to your website.

Animated videos with well-written and optimised titles, descriptions, and tags can also help search engines better understand the content of your website, making it easier for them to index and rank your website for relevant keywords. There’s plenty of value adding an explainer video to your company’s website!


Businesses seeking to elevate their marketing efforts should consider investing in animated video production. These videos offer a multitude of benefits, such as simplifying complex products or services, boosting SEO, and improving engagement. With their ability to tell a story, bring ideas to life, and capture audiences’ attention, animated explainer videos are a unique and effective solution that can help businesses reach their goals and succeed. Don’t settle for less when you can take advantage of the undeniable benefits of animated explainer videos to take your marketing to the next level. Consider investing in them today!

Digital Expert | Leadership Coach | International Business Leader | Million Dollar Startups Creator

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