From Transactions to Experiences: How Technology is Modernizing the B2B Industry
B2B businesses used to focus mainly on efficiency, price, and transactional value. Buyers would review a proposal, check off the boxes, and move forward—often with limited interaction or emotion tied to the purchase. But today’s B2B landscape looks very different. Buyers are no longer satisfied with simple, one-way exchanges. They want experiences that feel personal, […]
