People are constantly bombarded with marketing messages from all sides in our fast-paced modern world. For many agencies and advertisers, one medium continues to be relevant and effective to use: SMS marketing platforms. No matter how advanced technology might become, people still open their text messages, and that’s why it remains a great opportunity for customer engagement.
The question is, why are short messages unparalleled in an era abundant in communication channels? Let’s explore what makes them unique and advantageous if you want your business to experience a boost in marketing and achieve real results.
What makes SMS marketing so effective today?
There are many ways people communicate by text, such as email, messaging apps, social media networks, and live chats, but SMS still reigns supreme because:
It has a high open rate.
Text messages are sent directly to your mobile phone so they are given immediate attention, unlike emails, wherein you have to connect to the internet and log in to your account. Sometimes, you have to scroll through your cluttered inbox to find the one you’re looking for. Plus, people are frequently looking at their screens multiple times per day, so they tend to notice an SMS more often.
It has a personal approach.
Compared to generic emails or adverts, text messages provide a personal touch, especially when they mention your name. They also serve as a great follow-up after being provided a service. For instance, you might receive an SMS giving you a reference number after being on a call with customer service. Also, important things like OTPs and authentications are still done via SMS more often than emails.
It drives conversions.
Since you cannot fit a whole lot of words in a text message compared to an email, you are forced to be concise with what you’re sending to your customers or prospects. Instead of explaining why you’re holding a sale or doing a promotion, e.g., “We’ve been in the business for 30 years and so on,” you just say, “30% off on our 30th-anniversary sale.” These short messages are effective in capturing their attention and driving them to act, converting leads into actual customers.
It is cost-effective.
Compared to running advertisements on televisions, radio stations, billboards, or in print, SMS marketing remains an affordable alternative. Any changes you make don’t involve pulling out graphics or any lengthy and expensive process of replacement, too. Besides that, text messages are effective for businesses of all sizes, from small startups to large enterprises.
It builds long-term relations.
You can use it for promoting your loyalty programmes, sending requests for feedback on your latest products, or even reminding customers about a shopping cart that they abandoned on your website. Something as simple as reminding them about following security tips for safe online transactions goes a long way in building and maintaining relationships, as they feel like you truly care.
High open rates, personalisation, conversions, and overall effectiveness are some of the benefits you can get from SMS marketing. If you want to integrate it into your strategy sometime soon, request a demo with us at Swift Digital ASAP to see how our automation software can provide an edge for your specific business in your specific market and for your specific audience.