Infographic created by HALO Branded Solutions, a branded merchandise company
When it comes to building your business, name recognition can be extremely powerful. The more potential customers associate your brand with the products and services you offer, the more likely they will be to choose you over all the others online. How do you generate that recognition in the first place? There are some who would say the only way to create buzz around your company is to invest in a costly multimedia blitz. Although there’s no denying the impact a TV commercial or flashy website can have on your profile, these are not the only means for creating goodwill with your audience. In fact, branded merchandise bearing your name and logo can go a long way to inspire action and build loyalty in consumers.
The Power of Branded Merchandise
There’s a reason why so many companies choose to go this route and hand out branded products or packaging to potential customers. Simple, everyday items such as notepads, water bottles and reusable tote bags are frequently used, creating multiple opportunities to engage with customers. In fact, research has found that promotional products such as these are more than twice as favorable than online ads to those under the age of 55.
In addition to being more tangible than an advertisement, swag featuring your company name also tends to be more memorable than other types of branding. Studies have shown that roughly 85% of people remember the companies that gave them branded merchandise. The average length of time a person holds onto a branded t-shirt, coffee mug or other item is about one year, meaning an extended period of engagement compared to other forms of consumer outreach.
Given the numerous advantages branded merchandise has over other types of advertising and marketing, it should come as no surprise that it punches above its weight when it comes to increasing sales. It’s been shown that companies using it as a strategy report higher revenues, better brand recognition and even stronger employee retention.
Build Your Brand the Right Way
Giving away pens or phone chargers bearing your company name and logo might seem like small-time stuff, but the truth is branded merchandise can have a much bigger effect than you know. To learn more about how this strategy can yield better results for you and your operations, take a look at the accompanying resource.