Web3 in Marketing: Strategies for the Decentralized Future
A paradigm shift, Web3 is redefining the business-consumer relationship. As opposed to traditional marketing strategies that are middlemen- and central-platform-based, Web 3 marketing employs blockchain, decentralized networks, and token economies to forge more open, equitable, and participative connections with consumers. Marketers need to understand where Web2 and Web3 meet in order to remain at the […]
