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Free AI visibility checker: is your site visible to ChatGPT and Google AI?
Run a free AI visibility audit. We check whether AI search engines like ChatGPT, Google AI Overviews, Perplexity and Claude can find, understand and cite your website, then show you exactly what to fix.
20 checks across AI access, understanding, citability, trust and speed. No sign-up needed to see your score.
What we check
20 checks across five areas of AI visibility
AI assistants now answer questions that used to send people to your website. To be recommended or cited, your site has to be reachable by AI crawlers, easy to understand, and full of clear, trustworthy answers. The audit scores each area out of 100.
Why it matters
Search is becoming answers
Google AI Overviews, ChatGPT search and Perplexity increasingly give people a direct answer with a handful of cited sources. If AI crawlers are blocked, or your pages are hard to parse, your brand is simply left out of those answers, even if you rank well in classic search.
The good news: most fixes are quick. Allowing the right crawlers, adding schema and FAQs, and tightening your page structure can lift your visibility in days, not months.
How it works
Your report in three steps
- Enter your website. We fetch your homepage, robots.txt, llms.txt and sitemap, just as an AI crawler would.
- See your score instantly. Get an overall AI visibility score and a score for each of the five areas.
- Unlock the full report. Add your name and email to see every check, what is wrong and exactly how to fix it, and get a copy in your inbox.
The checklist
What our AI visibility checker tests: all 20 checks
Every check is scored pass, warning or fail, and rolled up into a score out of 100 for each area. Here is exactly what the free AI visibility audit looks at.
- AI crawlers can access your site (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and others in robots.txt)
- Homepage is indexable
- llms.txt file
- XML sitemap
- Content visible without JavaScript
- Clear page title
- Meta description
- Structured data (schema)
- Social sharing tags
- Language and canonical set
- Enough content to cite
- Answers real questions (FAQs)
- Scannable structure
- Specific facts and numbers
- About and contact pages linked
- Linked to your other profiles
- Privacy policy
- Secure connection (HTTPS)
- Server response time
- Image alt text
AI SEO, GEO, AEO
One AI SEO checker for every answer engine
Whether you call it AI SEO, generative engine optimisation (GEO), answer engine optimisation (AEO) or LLM visibility, the question is the same: can AI systems find your site, understand it and trust it enough to cite it? This free checker tests the foundations that every major answer engine relies on.
Know the difference
AI visibility checker vs AI visibility tracker
This AI visibility checker
Checks whether your website is ready to be found and cited by AI: can the crawlers get in, can they understand who you are, and is there content worth quoting? It is the foundation, and the fixes are in your control.
AI visibility trackers
Tools that track how often your brand is mentioned in ChatGPT, Gemini or Perplexity answers for a set of prompts. Useful once the foundations are in place, but they will not tell you why AI is ignoring your site. Start with the checker, then track.
Who it is for
Built for businesses that want to be the answer
Quick wins
5 fixes that improve AI visibility today
- Allow AI search crawlers in robots.txt. At minimum OAI-SearchBot, ChatGPT-User, PerplexityBot and ClaudeBot, and never block Googlebot, which feeds Google AI Overviews. Test yours with our free AI crawler checker.
- Add an llms.txt file. A short plain-text summary of who you are with links to your most important pages.
- Add Organization and FAQ schema. Tell AI your name, logo, profiles and the questions you answer, in a format machines read reliably.
- Answer real questions on the page. Use clear H2 headings, short direct answers, and specific facts and numbers that are easy to quote.
- Prove you are real. Link your about, contact and privacy pages, and connect your LinkedIn and other official profiles.
Built by Anurag Jain, bestselling author of Powerhouse: An AI Playbook and a leading voice on AI in business.
Go deeper
AI visibility guides
FAQs
AI visibility checker and audit: common questions
What is an AI visibility audit?
An AI visibility audit checks how easily AI search engines and assistants such as ChatGPT, Google AI Overviews, Perplexity and Claude can access, understand and cite your website. It covers crawler access, structured data, content structure, trust signals and performance.
Is the AI audit tool free?
Yes. Running the audit and seeing your score is free with no sign-up. To unlock the full report with every fix, you just add your name and email.
How do I get my website cited by ChatGPT and Google AI Overviews?
Allow AI search crawlers in robots.txt, add Organization and FAQ schema, structure pages with clear headings and direct answers, include specific facts, and build trust signals like an about page and links to your official profiles. The audit shows which of these you are missing.
Should I block GPTBot and other AI crawlers?
Blocking training crawlers like GPTBot is a business choice, but blocking AI search crawlers such as OAI-SearchBot, PerplexityBot and ClaudeBot can remove you from AI answers entirely. Most businesses that want visibility allow search crawlers.
What is llms.txt?
llms.txt is a plain text file at the root of your site that summarises your business and links to your most important pages, making it easier for large language models to understand your site. It is an emerging convention and quick to add.
How is this different from a regular SEO audit?
A classic SEO audit focuses on rankings in traditional search results. This audit focuses on whether AI systems can read, trust and quote your content, which depends on crawler access, structure and clarity as much as on keywords.
Is my website visible to ChatGPT?
Run the free AI visibility checker above. If AI crawlers are blocked in your robots.txt, your key content only loads with JavaScript, or your pages lack clear titles and structured data, ChatGPT is unlikely to find or cite you. The audit flags each of these in about 30 seconds.
Which AI crawlers should I allow in robots.txt?
For visibility in AI answers, allow the search and user-triggered crawlers: OAI-SearchBot and ChatGPT-User (ChatGPT), PerplexityBot (Perplexity) and ClaudeBot (Claude). Google AI Overviews use your normal Googlebot access. Whether to allow training crawlers such as GPTBot or Google-Extended is a separate business decision.
Is this the same as Ahrefs or Semrush AI visibility tools?
No. Those tools track how often your brand is mentioned in AI answers. This AI visibility checker tests whether your website is technically and editorially ready to be found and cited in the first place, and tells you what to fix.
Does AI visibility help my Google rankings?
Many of the same fixes, such as clear titles, structured data, helpful answers and fast pages, also support classic SEO. Google AI Overviews draw on pages Google has already crawled and indexed, so a site that is easy for Google to understand is also easier to cite.
How often should I check my AI visibility?
Run the audit after any redesign, CMS or robots.txt change, and at least once a quarter. AI crawlers and best practices change quickly, so regular checks catch problems before they cost you visibility.
What is GEO (generative engine optimisation)?
GEO is the practice of making your content easy for generative AI engines such as ChatGPT, Perplexity and Google AI Overviews to find, understand and cite. It builds on SEO but puts more weight on AI crawler access, structured data, clear direct answers and trust signals. This AI visibility checker tests those GEO foundations.
Is this an AI SEO checker?
Yes. It works as a free AI SEO checker focused on AI search: crawler access for AI bots, llms.txt, schema, content structure, trust signals and performance. It complements, rather than replaces, a classic SEO audit.
Can it check my visibility in Google AI Overviews?
It checks whether your site meets the conditions to be used in Google AI Overviews and AI Mode, such as indexability, structured data and helpful, well-structured answers. It does not report live AI Overview appearances; use Google Search Console for that.