Our verdict on Gumloop
Gumloop is a strong choice for teams that want to build AI agents, not just simple automations, with unlimited seats and agents on every plan. The credit model and 8% orchestration fee need careful modelling, so run the 14-day trial on a real workflow before you commit.
What is Gumloop?
Gumloop is an AI agent platform that lets teams build agents which work across their company tools, using shared "Company Brain" context and a choice of more than 35 AI models. It raised a $50M Series B led by Benchmark and has shifted its focus from workflows to agents.
Gumloop started as a visual workflow builder and has moved to agents. On the current platform you create agents that can use your tools, draw on a shared Company Brain for context, and run many chats at once, while classic workflows remain available as a legacy feature.
Seat-free pricing is a real advantage: both plans include unlimited agents, seats and teams, so you pay for usage rather than headcount. Developers get MCP hosting, a Gumloop MCP server and a CLI, and you can bring your own model keys across 35+ models.
The cost model is the part to study. Usage is billed in credits, compute is charged per session-minute, and an 8% orchestration fee (16% with your own keys) applies to the total run. There is no permanent free plan, only a 14-day trial, and governance features sit on Enterprise.
Gumloop at a glance
| Made by | Gumloop |
|---|---|
| Category | AI Agents & Automation |
| Platforms | Web, MCP, CLI |
| Free plan | No |
| Pricing | From $37/mo |
| Website | gumloop.com |
Gumloop key features
AI agents
Build agents that act across your connected tools and run many chats in parallel.
Company Brain
Shared organisational context so agents understand your business.
35+ models and BYOK
Choose from many models or bring your own API keys.
MCP hosting and CLI
Host an MCP server and work with Gumloop from the command line.
Unlimited seats
Unlimited agents, seats and teams on both plans.
Enterprise governance
RBAC, SSO, audit logs and VPC options on Enterprise.
Who Gumloop is best for
Operations teams
Agents that handle research, reporting and data tasks.
Growth and marketing teams
Lead research and content pipelines.
Developers
Agents exposed through MCP and a CLI.
Hotel groups
Agents that compile market reports and summarise guest feedback across properties.
Gumloop pros and cons
What we like
- Unlimited seats and agents on every plan
- Flexible model choice with bring-your-own-key
- Developer-friendly MCP and CLI access
- Published credit formula for budgeting
What could be better
- No permanent free plan, only a 14-day trial
- 8% orchestration fee (16% with your own keys)
- Overage credits cost more than included ones
- Classic workflows now labelled legacy
Gumloop pricing
Pro
20,000 credits a month, unlimited agents and seats, one MCP server, 14-day trial.
Enterprise
RBAC, SSO/SCIM, audit logs, VPC and negotiable credit rollover.
Credits cost $0.005 each; compute uses 5 credits per session-minute. Prices checked November 2026. AI pricing changes often, so confirm on the official Gumloop site.
How to get started with Gumloop
- Start the 14-day Pro trial at gumloop.com.
- Connect two or three tools your team uses daily.
- Build one agent for a repetitive task and track its credit use.
- Decide on Pro or Enterprise once you know your monthly usage.
Gumloop alternatives
Gumloop FAQ
Is Gumloop free?
No permanent free plan. Gumloop offers a 14-day trial of Pro, which starts from $37 a month.
What is the Gumloop 8% fee?
An orchestration fee of 8% on the total of reasoning, tool calls and compute in a run, or 16% if you bring your own model keys.
Gumloop vs Zapier: what is the difference?
Zapier excels at simple app-to-app automations. Gumloop focuses on AI agents with shared company context.
Does Gumloop support MCP?
Yes. Pro includes hosting for one MCP server, plus a Gumloop MCP server and a CLI.
Sources: Gumloop review (Jet Admin). Reviewed by the Digicrusader editorial team. Compare more options in our directory of 1,000+ AI tools.
